Hi, I'm Ali.

Glad you are here.

I build boring, profitable businesses, and I try to do it ambitiously slow: big goals, at a pace that leaves room for the rest of my life.

Early Days

Born in the beautiful city of Pune. I was packed off to Dubai at a few months of age.

Dubai in the 80s wasn't the shining showroom you see today. It was hot and sandy. The 16 years I spent there were amazing. I saw the city transform right in front of me from a desert to a place that the world wants to call home. Even though it will never really be their home.

Middle Days

I moved back to Pune at the age of 16. Moving back was a huge change. India felt like a maze of tight circles and inside jokes I didn't know yet.

I finished high school, did the engineering thing, and got a computer science degree from PICT. Everyone else in my family went back to Dubai. I didn't. I didn't want a life that depended on visas and stamps.

Work Experience

I've been working for 15 years (and counting) and have either worked with a startup or built my own. I like the chaos of 0 to 1. And the discipline of 1 to 10. Travel tech, consumer tech, gaming, B2B SaaS, consulting and agencies is where I've spent my working life.

I raised venture money once, for a fintech business. Now I build boring, profitable businesses, like a $2M agency that never burned cash.

Somewhere in between, I wrote two books on iOS development. So I'm also a published author.

Now

Most of my working hours go to Wednesday, the company I co-founded. We work with owners of non-technical businesses, roughly $3M to $50M in revenue, to find where AI changes their numbers. Then our forward deployed engineers sit inside the business and build it, sprint by sprint, until the number moves.

Most of my other hours go to writing. On Craft Theorys I write about being ambitiously slow: building boring, profitable businesses with big goals, at a pace that leaves room for the rest of your life.

The rest goes to my family, swimming, the gym and fiction.

Links

• Craft Theorys: Theories on the craft of being ambitiously slow: building boring, profitable businesses with big goals, at a pace that leaves room for the rest of your life.
• The Boring Business Club: A private WhatsApp group for people in B2B businesses. Ideas, leads, introductions, vendors, hiring help, and what's actually working. I review every application myself.
• Company Newsletter: A monthly note on my escapades with AI. What works in production, how it changes the way a business runs, and what it takes to sell and deliver AI transformation to business owners. And yes, I will try to sell you. You've been warned.
• LinkedIn: I write about building with AI, what changes when a business reorganizes around it, and what it takes to pitch and deliver AI transformation to business owners. It also builds pipeline for the agency, so don't expect memes.
• Wednesday: An AI transformation company for business owners. We start with a business audit to find where AI changes the economics, then our forward deployed engineers build it in sprints, inside your business, until the number moves.
• Chime: An AI agent that finds the right LinkedIn conversations to join every morning. Build pipeline in 15 minutes a day instead of an hour of scrolling.

Family